Bicycles

PRIORITY 600

Our automotive inspired all-road model with a Pinion 600% gear range, designed to be a performance daily commuter, road rambler, and gravel grinder in one precision package.

$ 2,499.00

PRIORITY ACE

Keep it simple - a ultra-smooth, rust free belt drive and aluminum frame makes the Ace our lightest and speediest single speed. Spades version features a flip-flop hub- fixed sprocket sold separately

$ 549.00

PRIORITY APOLLO GRAVEL

The only drop-bar, Shimano Alfine Gravel & Commuter bicycle. No matter what terrain you explore, from all-road rides to gritty city streets, the Apollo is a go for launch.

$ 1,899.00 $ 1,999.00

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 599.00

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$ 1,349.00

PRIORITY CURRENT PLUS E-BIKE

A cutting-edge e-bike with a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last. Note: Can only be shipped via Ground to the USA

$ 3,299.00

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 949.00

BRILLIANT L TRAIN

A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.

$ 699.00 $ 749.00

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 8 speeds!

$ 799.00

PRIORITY SKYLINE SMART.SHIFT E-BIKE

A powerful, low-maintenance e-bike with a 750W motor, electronic shifting, and 600% gear range—built for high performance without the hassle. Note: Can only be shipped via Ground in the Contiguous US.

$ 3,999.00

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

Brilliant Carmen

A stylish, low-maintenance belt drive bicycle with 3-speed gearing for relaxed cruising or the daily commute.

$ 549.00

Brilliant Cooper

The Cooper is a low maintenance, hassle free, everyday belt drive bicycle. Perfect for urban riders, weekend cruisers, and everything in-between.

$ 549.00