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Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
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988-HOTLINE SPECIAL EDITION COAST
$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.
$ 679.00
BRILLIANT L TRAIN
A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.
$ 749.00 $ 850.00
CLASSIC PLUS - GOTHAM EDITION
The stylish NYC-inspired cruiser that’s fit for light urban commuting.
$ 599.00
PRIORITY ACE
Our belt drive single speed bicycle that’s built for simplicity and speed.
PRIORITY CLASSIC PLUS
The original low maintenance belt drive everyday cruiser.
PRIORITY COAST
The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.
$ 549.00
PRIORITY CURRENT E-BIKE
The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US
$ 3,299.00
Priority Duzer Cruzer
An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!
PRIORITY E-CLASSIC PLUS
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.
$ 1,499.00
PRIORITY E-COAST
The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review
$ 1,999.00
PRIORITY FOLDER
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 949.99
PRIORITY LAUNCHPAD
The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.
$ 499.00
PRIORITY SAUCE
The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!
$ 799.00
PRIORITY TURI
The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
$ 949.00
You Are Not Alone Murals Coast Cruiser
Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.