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Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
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CLASSIC PLUS - GOTHAM EDITION
The stylish NYC-inspired cruiser that’s fit for light urban commuting.
$ 599.00
PRIORITY 600
The most versatile road & gravel capable all-season bicycle
$ 2,499.00
PRIORITY 600HXT
Combining cutting-edge responsiveness and range of Pinion Smart.Shift, unmatched Gates Belt durability, and modern MTB geometry the 600HXT is ready for anything on the trails ahead.
$ 3,999.00
PRIORITY APOLLO GRAVEL
The only drop-bar, Shimano Alfine Gravel & Commuter bicycle
$ 1,999.00
PRIORITY CLASSIC PLUS
The original low maintenance belt drive everyday cruiser.
PRIORITY COAST
The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.
$ 549.00
PRIORITY CONTINUUM ONYX
The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.
$ 1,349.00
PRIORITY CURRENT PLUS E-BIKE
The Current Plus is a cutting-edge e-bike with enhanced power, a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last.
$ 3,299.00
Priority Duzer Cruzer
An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!
PRIORITY E-CLASSIC PLUS
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.
$ 1,799.00
PRIORITY FOLDER
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 899.00 $ 949.99
PRIORITY LAUNCHPAD
The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.
$ 499.00
PRIORITY ORIGINAL CURRENT E-BIKE - SALE!
The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US
$ 2,499.00 $ 3,499.00
PRIORITY START 20"
Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.
$ 379.00
PRIORITY START 24"
Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.
$ 449.00
PRIORITY TURI
The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
$ 949.00
You Are Not Alone Murals Coast Cruiser
Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.
$ 679.00