everything but 600HXT Current Coast

Shop everything but 600HXT Current Coast

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PRIORITY TURIPRIORITY TURI

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY E-COASTPRIORITY E-COAST

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.00

PRIORITY SAUCEPRIORITY SAUCE

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!

$ 799.00

PRIORITY E-CLASSIC PLUSPRIORITY E-CLASSIC PLUS

PRIORITY E-CLASSIC PLUS

From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.

$ 1,499.00

PRIORITY FOLDERPRIORITY FOLDER

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 949.99

988-HOTLINE SPECIAL EDITION COAST988-HOTLINE SPECIAL EDITION COAST

988-HOTLINE SPECIAL EDITION COAST

$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.

$ 679.00

PRIORITY LAUNCHPADPRIORITY LAUNCHPAD

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

Priority Duzer CruzerPriority Duzer Cruzer

Priority Duzer Cruzer

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$ 599.00

Jetty Coast 2024Jetty Coast 2024

Jetty Coast 2024

Relive the magic of beach days with our limited edition 2024 collab capsule. This 3-speed bike is your ride for sunrise chases, sunset vibes, and every adventure in between.

$ 679.00

You Are Not Alone Murals Coast CruiserYou Are Not Alone Murals Coast Cruiser

You Are Not Alone Murals Coast Cruiser

Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.

$ 679.00