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Better Riding by Belt...It's a Priority
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The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
Not sure? Check out our sizing guide.
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Delivering Premium Comfort & Performance in Style
Higher end components don’t have to be for performance only. They can also make a bicycle that fits great, is super flexible for a wide range of riders, holds up over time, and requires the least amount of routine maintenance imaginable. Say "hello" to the Turi.
About The Turi
The Turi Design
Top 5 Reasons Why I LOVE the Turi
The turi Shifting experience
How to Assemble the Priority Turi
How to Fix a Flat on a Priority Bike With an Enviolo Hub
Designed for weekend riders, cruisers, light commuters, and families to feel confident in and on their bicycle. Featuring a seamlessly shifting Enviolo hub, the Turi can go up and down hills effortlessly with a simple twist of the wrist, free of any gear confusion. The industry-leading, carbon fiber-reinforced Gates Carbon Drive belt lasts longer than a chain and never needs oil or grease. Dual piston hydraulic disc brakes help you stop with confidence while puncture-resistant tires go the distance.
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The Turi features a lightweight, unisex, aluminum mid-step frame design that's perfect for getting on and off your bicycle with ease.
A Gates Carbon Drive Belt means no grease, no rust, and minimal maintenance. Plus, the ride is super smooth!
Simply twist the shifter for the perfect resistance for climbing hills or cruising bike paths. No complicated shifters, no gears that skip, and no slipping chains. Plus, the sealed rear hub is ideal for all seasons and weather conditions.
Flats aren’t fun. The 700c x 35 tires hold up to road debris for a smooth, comfortable, confident ride whether dropping the kids off at school or embarking on a weekend adventure.
Smart features with everyday use in mind like frame lock braze-ons, 3-pack top tube mounts for accessories, and reflective decals and sidewalls means the Turi is ready to be your trusted daily steed.
Hydraulic disc brakes provide powerful yet smooth all-weather stopping power without the need for regular adjustments like rim brakes do.
Paint-matched, flexible, and tough composite fenders protect against mud, water, and road grime to keep you and your bike looking sharp, no matter the conditions.
The Turi features a kickstand that helps hold your bike up for stops or between errands out on your rides!
Interested in the Turi? Its unique features and fit make the Turi an excellent bicycle for a wide range of riders.
The upright frame geometry, simple shifting, comfortable position, and smooth braking make the Turi a premium cruising bicycle. Plus, the Gates Carbon Drive Belt, internal hub, CVT shifter, and disc brakes require no routine tune-ups like your traditional chain and gear bicycle does.
The mid-step frame, upright ride, and wide gear range make the Turi great for riders who are considering throwing on a child seat or trailer. The Turi's fit also allows for a wide range of rider heights—so if you want to share the load or ride, the Turi is great.
For riders who are coming back to cycling, have accessibility considerations, or want something that allows for a confident cruising experience—the Turi offers a lot of value.
26" - 29.5"
5'0 - 5'6
30" - 32.0"
5'6 - 5'10
32" - 34.0"
5'10 - 6'1
We recommend sizing based on inseam. Email us 7-days a week for any fit questions.
Weight limit - 275 lbs max combined weight (rider, bicycle, and any cargo)
“The Priority Turi is a classic cruiser with the added bonus of modern style. Its faux leather saddle and white rims bring to mind the classic look of sidewalled tires, but in a more elegant package.”
“The Turi can go up and down hills effortlessly with a simple twist of the wrist, free of any gear confusion”
You have questions. We have answers.
What does the Turi mean?
Absolutely nothing. We wanted a name that felt inspired by the utility of European bicycles and spoke to it’s ability to tour, cruise, work for families, and riders who wanted accessibility and comfort.
Is the CVT that much better?
If you’ve ever had a bicycle stuck between gears, or two shifters that didn’t make sense, or clanking shifting, you know the pain. The CVT hub is ultra smooth and you feather the resistance to a perfect comfort level with a twist of the grip.
Would you consider the Turi to be a “Hybrid” bicycle?
If you want to casually ride - go V Brakes. If you are considering commuting or all season riding- make the move to the disc brake version.
All in-stock orders placed on business days before 12:00 EST ship that day.
If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.
We have a range of simple delivery options you can select at checkout.
Fastest and Best Value
$30
Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.
Pickup your bike and go
$130
Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!
Beeline Bike Shop Assembly
$145-220
Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.