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Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
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PRIORITY COAST
The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.
$ 549.00
PRIORITY CLASSIC PLUS
The original low maintenance belt drive everyday cruiser.
$ 599.00
PRIORITY CONTINUUM ONYX
The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.
$ 1,349.00
CLASSIC PLUS - GOTHAM EDITION
The stylish NYC-inspired cruiser that’s fit for light urban commuting.
PRIORITY START 20"
Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.
$ 379.00
PRIORITY START 16"
Our 16-inch wheeled belt-drive kid’s bike targeting the 3-7 year old early rider.
$ 329.00
BRILLIANT L TRAIN
A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.
$ 749.00 $ 850.00
PRIORITY START 24"
Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.
$ 449.00
PRIORITY 600
The most versatile road & gravel capable all-season bicycle
$ 2,499.00
PRIORITY APOLLO GRAVEL
The only drop-bar, Shimano Alfine Gravel & Commuter bicycle
$ 1,999.00
PRIORITY CURRENT E-BIKE
The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US
$ 3,299.00
PRIORITY TURI
The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
$ 949.00
PRIORITY ACE
Our belt drive single speed bicycle that’s built for simplicity and speed.
PRIORITY E-COAST
The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review
PRIORITY SAUCE
The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!
$ 799.00
PRIORITY EIGHT
The low maintenance sport hybrid! From the daily commute, to fitness miles, to weekend errands, to casual rides with friends—THE EIGHT is THE GREAT sport hybrid with unmatched durability that lasts!
$ 999.00
PRIORITY E-CLASSIC PLUS
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.
$ 1,499.00
PRIORITY FOLDER
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 949.99
PRIORITY LAUNCHPAD
The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.
$ 499.00
PRIORITY JOKER
The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!
$ 1,399.00