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Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
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PRIORITY 600
The most versatile road & gravel capable all-season bicycle
$ 2,499.00
PRIORITY 600ADX
Our belt drive Pinion hardtail, designed with Ryan Van Duzer for cross-country & bike-packing adventures. Comfort + Capability + Compatibility make the ADX the ultimate adventure bike.
$ 3,499.00
PRIORITY 600HXT
Combining cutting-edge responsiveness and range of Pinion Smart.Shift, unmatched Gates Belt durability, and modern MTB geometry the 600HXT is ready for anything on the trails ahead.
$ 3,999.00
PRIORITY ACE
Our belt drive single speed bicycle that’s built for simplicity and speed.
$ 599.00
PRIORITY APOLLO GRAVEL
The only drop-bar, Shimano Alfine Gravel & Commuter bicycle
$ 1,999.00
PRIORITY CLASSIC PLUS
The original low maintenance belt drive everyday cruiser.
CLASSIC PLUS - GOTHAM EDITION
The stylish NYC-inspired cruiser that’s fit for light urban commuting.
PRIORITY COAST
The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.
$ 549.00
PRIORITY CONTINUUM ONYX
The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.
$ 1,349.00
PRIORITY CURRENT E-BIKE
The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US
$ 3,299.00
PRIORITY GEMINI SMART.SHIFT GRAVEL
The Pinion Smart.Shift-equipped, Gates Carbon Drive-enabled, drop bar gravel bike. Innovation, durability, and performance in an unbeatable package.
PRIORITY E-CLASSIC PLUS
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.
$ 1,499.00
PRIORITY E-COAST
The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review
PRIORITY EIGHT
The low maintenance sport hybrid! From the daily commute, to fitness miles, to weekend errands, to casual rides with friends—THE EIGHT is THE GREAT sport hybrid with unmatched durability that lasts!
$ 999.00
PRIORITY FOLDER
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 949.99
PRIORITY JOKER
The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!
$ 1,399.00
BRILLIANT L TRAIN
A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.
$ 749.00 $ 850.00
PRIORITY SAUCE
The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!
$ 799.00
PRIORITY TURI
The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
$ 949.00
988-HOTLINE SPECIAL EDITION COAST
$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.
$ 679.00
You Are Not Alone Murals Coast Cruiser
Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.
PRIORITY START 16"
Our 16-inch wheeled belt-drive kid’s bike targeting the 3-7 year old early rider.
$ 329.00
PRIORITY START 20"
Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.
$ 379.00
PRIORITY START 24"
Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.
$ 449.00
PRIORITY LAUNCHPAD
The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.
$ 499.00
Jetty Coast 2024
Relive the magic of beach days with our limited edition 2024 collab capsule. This 3-speed bike is your ride for sunrise chases, sunset vibes, and every adventure in between.
Priority Duzer Cruzer
An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!